- Kevin Wu, impuguke mu iterambere rya Google mpuzamahanga
Nyuma yimyaka ibiri yiterambere rya e-ubucuruzi bukomeye, ubwiyongere bwibicuruzwa bwagarutse mubisanzwe muri 2022, aho amasoko abiri akomeye yo guhinga amazu ari Amerika y'Amajyaruguru n'Uburayi.
Ubushakashatsi bwerekanye ko 51 ku ijana by’abaguzi b’abanyamerika baguze ibicuruzwa byo mu rugo mu 2021 bafite intego zikomeye zo gukomeza kugura ibicuruzwa byo mu rugo uyu mwaka. Aba baguzi bagura ibicuruzwa byo murugo kubwimpamvu enye: impinduka zikomeye mubuzima bwabaguzi, gushyingirwa, kwimukira munzu nshya, no kubyara umwana mushya.
Kurenga amasoko akuze, amahirwe niterambere mumasoko akura nabyo birakwiye ko tureba.
By'umwihariko kubera kwamamaza cyane mu guhatanira amasoko menshi akuze, guhinga mu rugo bizabona iterambere rya e-ubucuruzi mu Buhinde no mu majyepfo y'uburasirazuba bwa Aziya. Isoko rya Philippines, Vietnam, Nouvelle-Zélande, n’Ubuhinde ryerekanye iterambere rikomeye muri Q1 2022, hiyongereyeho 20% mu gushakisha ubusitani mu ngo. Mu masoko agaragara, igice kinini cyiterambere ryishakisha mubyiciro byo guhinga murugo byaturutse mubyiciro bitanu byingenzi: ubushyuhe, icyuma gikonjesha, imashini imesa, ibikoresho byo munzu, nibikoresho byumutekano.
Tugarutse ku masoko akuze, ibicuruzwa bifite iterambere ryihuse mubushakashatsi muri 2022 byari: sofa ishushanyije, hejuru ya 157%; Retro yindabyo za sofa, umuvuduko witerambere wageze kuri 126%, hamwe nubuhanzi bukomeye bwintebe ya octopus, umuvuduko witerambere wageze kuri 194%; Igitanda L gifite uburiri / uburiri bunini, umuvuduko wo gukura wageze kuri 204%; Ikindi gicuruzwa gifite iterambere ryihuse ni sofa igice, aho ijambo ryishakisha "ryoroshye, rinini" ryiyongereyeho 384%.
Ibice byinshi kandi bigezweho biva mubyumba byo hanze byo hanze ni intebe nkamagi, amanika kumurongo kandi azakora haba imbere no hanze. Bazagaragara kandi mubantu benshi nka Paroti, biyongera 225%.
Yibasiwe n’iki cyorezo, ibikomoka ku rugo rw’amatungo nabyo byasabwe cyane mu myaka ibiri ishize. Mu 2022, ibicuruzwa bifite iterambere ryihuse ry’ishakisha byari sofa n'intebe zinyeganyega zikoreshwa cyane cyane ku mbwa, aho ubwiyongere bw'ishakisha bw'ibi bicuruzwa byombi bwageze kuri 336% na 336%. Ibicuruzwa byanyuma bifite umuvuduko mwinshi witerambere ni intebe ya Moon Pod ifite umuvuduko wubwiyongere bwa 2,137%.
Byongeye kandi, amakuru yabanje yerekanaga kwiyongera inshuro eshatu mu gushakisha ibizamini byo gutwita na serivisi zitwite mu gice cya kabiri cya 2021, bityo uyu mwaka urashobora kwitondera cyane ubwiyongere bukabije bw’ibisabwa ku byiciro bimwe na bimwe byavutse, harimo ibicuruzwa bijyanye na pepiniyeri, abana ibyumba byo gukiniramo n'ibikoresho byo munzu y'abana.
Birakwiye ko tumenya ko bamwe mubanyeshuri ba kaminuza bashobora gusubira mu kigo uyu mwaka, kandi ibikoresho byo muri dortoir hamwe nibikoresho bishobora kwiyongera cyane muri uku kugwa.
Amerika y'Amajyaruguru n'Uburayi, nk'amasoko akuze, nayo irazwi cyane ku buryo bushya n'imyitwarire y'abaguzi mu cyiciro cyo guhinga urugo - kurengera ibidukikije no kuramba, ibiranga abakiriya ba AR.
Binyuze mu kwitegereza amasoko yo mu Bwongereza, Amerika n'Ubufaransa, usanga abaguzi bagura ibicuruzwa byo mu busitani mu rugo bazaba bafite inshingano nyinshi zo kongera ibyo bagura ku bicuruzwa birambye igihe ikirango kiza ku isonga. Ubucuruzi muri aya masoko bushobora gutekereza gukoresha ibikoresho bitangiza ibidukikije, cyangwa gushyigikira gahunda irambye ihuza iterambere rirambye mubirango byabo, kuko ibi bigenda biba ingenzi kubakoresha ku masoko yabo.
Ubunararibonye bwa AR nubundi buryo bwabaguzi. Mugihe 40% byabaguzi bavuga ko bari kwishyura byinshi kubicuruzwa nibabasha kubibona binyuze muri AR mbere, naho 71% bakavuga ko bazagura kenshi niba bashobora gukoresha ibiranga AR, kuzamura uburambe bwa AR nibyingenzi mubikorwa byabakiriya no guhinduka.
Amakuru ya mobile kandi yerekana ko AR izongera uruhare rwabakiriya kuri 49%. Uhereye kurwego rwo guhinduka, AR irashobora kongera igipimo cyo guhinduka 90% mubihe bimwe nuburambe bwibicuruzwa.
Mugutezimbere isoko yubusitani bwurugo, ubucuruzi bushobora kwifashisha ibyifuzo bitatu bikurikira: komeza ufungure ibitekerezo kandi ushake amahirwe mashya kumasoko hanze yubucuruzi bwabo busanzwe; Amasoko akuze akeneye kwibanda ku guhitamo ibicuruzwa na COVID-19 bigenda, ashimangira icyifuzo cyagaciro mubijyanye nigishushanyo mbonera; Kongera ubumenyi bwibiranga nubudahemuka binyuze muburyo bushya bwuburambe bwabakiriya nagaciro keza.
Igihe cyo kohereza: Ukwakira-28-2022